Bidirection Sales
The last mile between browsing and buying.
Help interested visitors become confident buyers. Bidirection uses relevant browsing context to invite a voice conversation, answer questions, explain options, and help customers take the next step.
Recognize when help could matter.
Certain moments in a visit suggest a question is forming. These signals indicate an opportunity to offer help — not certain knowledge of intent — so the invitation stays quiet, contextual, and easy to dismiss.
The visitor has opened the pricing page three times this week.
They keep switching between the same two options.
The order has sat unfinished for a few minutes.
Ask. Listen. Recommend.
The conversation starts with the visitor's own words, not a menu. One spoken need, one clear recommendation — a single caption at a time, never a wall of chat.
Customer
“I need a workspace for a small support team.”
Agent
“Team fits well — it includes a shared inbox, so everyone sees the same conversations.”
Make your capabilities easier to discover.
Most products can already answer the visitor's question — the visitor just hasn't found the feature yet. The agent shows the capability in context, right on the page.
Present an offer within your rules.
Offers are configured by your business — who is eligible, what is included, and where the limits sit. The agent presents what you approved, and nothing else.
Built for software and storefronts alike.
The same conversation pattern — understand, explain, help with the next step — works wherever people weigh a choice: a workspace plan, or the right grinder for a small kitchen.
Help customers act.
A good conversation ends with motion. Inside our demonstrations these actions are clearly simulated; in your product they lead to your real flows.
Continue to purchase
Hand the visitor to the relevant purchase flow with their choice already made.
Request a call
Some decisions need your team. The agent helps arrange the conversation.
Explore a capability
Sometimes the next step is simply seeing the feature that answers the question.
From visit to next step.
Walk the five stages of a guided sale at your own pace — forward and back.
A visitor compares plans for Example Workspace — a fictional product standing in for yours.
Questions, answered
You configure the conditions — which pages, which signals, how often. Signals like repeated comparisons indicate an opportunity to offer help, not certain knowledge of intent, so the invitation stays quiet and is always dismissible.
Yes. Offers run inside rules your business sets: which offers exist, who is eligible, and what limits apply. The agent presents what you have approved — nothing else.
Arranging a call with your team is one of the built-in next steps. The agent helps set it up rather than standing in the way.
Both. The examples here use a software product and a small storefront; the same conversation pattern — understand, explain, help with the next step — applies wherever people weigh a choice before buying.
Let your product answer back.
See how a voice conversation turns interest into a confident next step.